That includes bespoke illustrations by Chester Holme, Nomad’s “practical” but “playful” identification for F-Safe seeks so as to add heat to the cyber safety sector.
Nomad Studio has rebranded Finnish cyber safety firm F-Safe, with a brand new brand that seems to be “scanning and defending” when animated.
F-Safe selected to work with Nomad for its rebrand as a result of the studio had no expertise with cyber safety, which means it might begin with “a clean sheet of paper somewhat than a preconceived concept”, says Nomad inventive director Ash Watkins. He believes that “persona and emotion” is usually absent from the cyber safety sector, which is what Nomad sought to implement into F-Safe’s new identification.
The corporate’s earlier brand was the letter F within the type of a defend. Whereas Nomad felt that this was “a bit outdated” for the trendy firm, Watkins says the crew determined that the F ought to nonetheless play a central position within the brand.
Preserving it deliberately easy, Koto opted to make use of 1 / 4 circle and right-angle form that create an F when static however look as if they’re “scanning and defending when in movement”, in keeping with Watkins. He says that the animation of this “practical”, but “playful” brand signifies when a tool is safe or when a scan is happening.
With a brand new model image in place, the studio drew a bespoke logotype to enrich its options, aiming to reference its form by way of the letterforms. The choice brand is for use completely on merchandise for F-Safe’s builders, engineers and different workers members.
Nomad developed it additional by making a full set of characters and numbers within the fashion of the image, which Watkins describes as “surprisingly legible”. The typeface shall be used as a show typeface for F-Safe’s annual convention.
Impartial illustrator Chester Holme was commissioned to attract a bespoke set of illustrations for F-Safe. Watkins says: “Cyber safety is a very vital topic, however defending your self on-line can fairly an odd course of. We’ve all put a sticky observe over our webcams earlier than.”
When attempting to seize these “unusual moments”, images can solely take you to date, he explains. Holme’s illustrations search to convey “attraction and heat” to this technical topic with out undermining its significance, Watkins provides.
Staying true to its Finnish roots, F-Safe has retained its blue and white color scheme with solely slight modifications. Consistent with its new model identification, Nomad up to date the blue with “a extra vibrant shade” and changed the brilliant white with a “delicate ecru” – which has gray undertones with hints of yellow and inexperienced – to offer the palette extra heat.
Watkins says that essentially the most tough facet of the undertaking was “discovering the steadiness of introducing a way of persona to the model, whereas doing justice to the unimaginable laborious work occurring below the floor to maintain customers secure”. With F-Safe’s model technique centred across the concept of “brilliantly easy”, Nomad sought to design an identification that felt reliable “with out getting slowed down within the technical specifics”, Watkins provides.
F-Safe’s new identification has rolled out throughout its web site, apps, printed supplies and campaigns.
