Canadian microbrewery appears to be like to characterize British Columbia with new id

BrandOpus has overhauled the id of Canadian microbrewery Granville Island Brewing, drawing inspiration from the life-style of the “do-ers, seekers and adventurers” of British Columbia.

Granville Island Brewing was the primary microbrewery to open in Canada in 1984. As all of its brews are developed on website and goal to resonate with the craft-beer-lovers of west coast Canada, the house owners expressed a necessity for “a model id and visible system to mirror this,” based on BrandOpus senior designer Maddie Freestone.

Freestone explains how “establishing the brewery’s location in Granville Island” was only one facet of the brand new model. Depicting completely different areas throughout British Columbia, in addition to “the actions {that a} area has to supply”, was equally essential, she provides.

Illustrator Antony Miller was chosen to attract the brand new model paintings due to his “graphic type and talent to craft full scenes with simplicity and depth”, says Freestone. She provides that he’s expert at working with a “restricted color palette”, which inserts with the necessities of Granville Island Brewing’s new id.

Framing the brand new illustrations is a big diamond form, which now lies centrally inside the model. Freestone says that the diamond was “an current visible asset” broadly recognised by present drinkers nevertheless it was not reaching its full potential within the outdated id. BrandOpus’ aimed to “reimagine the image to determine a brand new visible narrative for the model,” Freestone provides.

Making the model stand out in a crowded market, the place most craft beers have some type of trendy illustrative design, was “a major problem”, based on Freestone. By establishing the id round “the visible fairness of the diamond” and “shifting to a model blocking color technique”, Freestone says that Granville Island Brewery’s id is extra more likely to “stand out on the fixture”.

The studio labored with sort designer Alan Levett to craft a brand new bespoke wordmark, which is designed to work alongside the enlarged diamond form. Freestone says that the redrawn wordmark incorporates a number of the “visible quirks” from the older wordmark.

Every brew additionally has its personal particular person typography, which is supposed to narrate again to the placement and the type of the brew. Freestone explains how the studio used current fonts however “tailored sure options” to get the specified impact for every drink. She provides, “In some situations, it was essential to resurrect typographic types that had existed in previous design iterations to reconnect drinkers with the extra established brews that had misplaced some recognition.”

Granville Island Brewery’s new id has began to roll out throughout all codecs of main and secondary printed packaging. The signage, interiors and exteriors of the brewery are within the strategy of being finalised. Freestone says {that a} model type information has been created “for future execution and activations of the model”.