Gr8 Folks’s new suite of illustrations and images are “visible counters to the rigour and exactitude of expertise”.
NB Studio has rebranded US tech recruitment software program firm GR8 Folks aiming to ditch its previous company identification for “one thing residing, expressive and altogether extra human”.
Regardless of automation being on the rise, GR8 Folks says recruiters can nonetheless be manually dealing with ten or extra totally different purposes without delay. GR8 Folks has got down to sort out this drawback by creating an automatic recruiting system constructed to handle each sort of hiring situation in a single workflow. NB artistic director Nick Finney says the corporate wanted a model refresh to assist “put it on the radar of larger organisations” and “appeal to new funding”.
He describes the brand new emblem as “a response to the company and inert world of previous” and exhibits how it’s designed to be utilized to “the tiniest app” and “the largest digital billboard”. The “residing mark” turns into animated in movement graphics alongside “fluid illustrations” Finney provides, and is supported by a brand new positioning: Discover Your Movement.
The studio commissioned Spanish illustrator Cinta Arribas, recognized for a playful model, which frequently entails line-drawn characters with exaggerated options. Finney says he was on the lookout for “a messy, natural visible counter to the rigour and exactitude of expertise”, including that Arribas delivered illustrations which can be “wealthy with range, movement and humanity”.
Animation studio Plastic Horse was introduced in by NB to work on Gr8 Folks’s hero movie, which mixes all the weather of the brand new identification. The purpose was to make language and picture “work cohesively”, bringing the model story to life, explains Finney.
NB labored with the corporate to craft model new gross sales convention property, reminiscent of onerous copy gross sales pitch books, which search to “stand out in a blue, company tech world”, he provides. There additionally extra bodily property designed by NB for Gr8 Folks which can be but to return to fruition.
NB used images to create “an immersive physique of photographs spanning witty office commentary to the extra workaday”, from blissful office imagery to giraffes carrying neckties, based on Finney. All the pictures seem in black and white, with an added a sepia filter to “pull them collectively right into a coherent set”, he says.
NB additionally designed the web site for the corporate, guaranteeing it was” color examined for accessibility”, provides Finney.
Gr8 Folks’s new branding will roll out throughout its digital and bodily property, together with the web site, apps, pitching supplies and communications.
